Logo Design - It's Not A Cost, It's An Investment

A Logo is a mark - symbol and letters combination which composed or designed and become a unique character to recognize a company or a business. A Logo has to be able to describe the main business directly or indirectly, depending on what type of logo. Either way, logo has to be different and stand out from the crowd in order to win their faith and build firm brand acknowledgment. Therefore, logo must be designed based on anything that represents the company or the product. It could be company's philosophy, service philosophy, vision and mission, business area and many other things that could be unlimited depends on the designers' creativity.

To be recognizable, logo has to be unique, simple but yet has a strong character. It all can be done by choosing the right color, fonts and create such a meaningfulful icon. Therefore a good logo will cost a lot, because it is done through some research, based on a very deep thought and very long design process. A good logo can not be done immediately.

Unfortunately, some companies do not consider how important the logo is. A bad logo which is not done through a very deep thought and done instantly using or modifying existing clip-arts will look cheap and could give bad impression for the company or the products. Logo has to be created, not re-created.

Designing a good logo will take a lot of time, thought and energy. This kind of logo will demand a high price, because it is a matter of high importance for any company to have a professional designed logo that separates the company from its competitors and projects its image.
This is what some companies do not think about. They go to 'logo makers' instead of 'logo designers' and pay a few bucks for instant logo.

Some companies consider designing logo is a cost, instead of an investment.

A good logo which visualized company's personality and professionalismism will establish trust worthy and reliable to the company. That is when companies get what they paid for the logo. That is what they get for paying high for logo design as an investment.

Logo designers have to be able to change their clients' mindset about designing logo. Logo designers have the responsibility to educate their clients in order to create a better understanding of how important the logo is. The other way around, it is logo designers' responsibility as well to design "the best quality logo design that speaks for itself".

That way, both sides will get advantages from logo designing process.

The Real Way To Make Money With Affiliate Marketing

Affiliate Marketing is a great way to get started selling online. Where else can you find products with such high commission rates? You can make a 50% commission or more on an ebook that you did not even have to write. As a salesperson, this is a huge advantage.

The real money in affiliate marketing, however, is made by the product owner. Imagine that rather than getting 50% of everything that you sell, you get 50% of everything that 20 people sell?

To achieve this level of success, you have to:

1. Either write or buy a product of your own to sell; and
2. You have to run or participate in an affiliate program.

Neither of these should keep you from success. Acquiring a product can be done in many ways, including writing your own, buying resale rights, hiring a ghostwriter, or customizing private label rights. Take the time to do your research to ensure that you will have a saleable product, then pursue one of these avenues to obtain a product.

What about the so-called "super affiliates"? Do not they make their money selling other peoples products? Yes, and no. Most sell their own products through their affiliate program, then they sell other peoples affiliate products to the giant customer list that their own affiliates have created for them. By having an army of affiliates to sell their products, then selling additional products to these same customers they are able to "super-size" their income.

Of course, you need an affiliate program and autoresponder. There are many products out there that can do the job, but the best affiliate software that I have seen anywhere is JVManager. The JVManager1 software will cost you $ 97 and will manage your affiliate program and a lot more. JVManager2 is much more expensive, but it is a great program if you are ready for that level. Either program will work seamlessly with your autoresponder, making sure that you get your lead, the customer gets their product, and the affiliate gets his money.

Unless you orchestrate a huge launch sales will be slow at first, but if you have a good product, sales will grow as more affiliates begin promoting your product. You can then devote your time and efforts on developing more products.

Fruit Cake Recipes - Make Some History!

With Christmas right around the corner, many people are turning their attention to the making of fruit cakes-that much maligned and often scorned delicacy that is associated with holidays and weddings. Fruit cake has been made for thousands of years, but it's only in the last 80 years or so that it's becoming a running Christmas joke; This is because the fruit cake that is mass produced and sold in stores is dry, hard and tasteless.

Fruit cake has been made since the days of ancient Rome in one form or another. It was not called "fruit cake" until the Middle Ages when people began to put preserved fruit, spices and honey for sweetness in the cakes. When the American colonies became a source of cheap and abundant sugar in the 16th century, people in the colonies and Europe discovered that fruit would keep for a long time when preserved with a large concentration of sugar in sugar-water syrup. An excess of preserved fruit was created which, in turn, made the preserved fruit cheaper and made the baking of fruit cakes more popular. Nuts were not used much in fruit cakes until the 18th century when Europeans started putting nuts in the cakes at harvest to ensure good luck and a good harvest the next year.

There are so many different kinds of fruit cakes and ways to make them; the recipes for them would quickly fill a very thick book! Recipes for fruit cakes vary broadly depending on the country they come from and the fruit that's available in that country. There are countless fruit cake recipes from the United States, because we grow so many different kinds of fruits and nuts. The most popular recipes here are light fruit cake and dark fruit cake; so named because of the color of the fruits and nuts used in them. There are also fruit cake recipes that have been handed down from mother to daughter over the generations and are an honored part of the Christmas traditions for their families.

A fruit cake that's made with care by hand and allowed to age tastes and looks splendid and is a testament to the baking skills of the person that made it.
Fruit cakes are at their best when they're well made in advance of the holidays. They need a period of time, usually a few weeks to a few months, to age properly. When a fruit cake is stored it picks up the flavor of the liquor or juice it's soaked in; this also makes the fruit cake much moister and helps to reserve it. And, as the flavors of the different fruits and nuts in the cake intermingle it contributes to the delicious signature taste fruit cake has.

So, try your hand at baking a fruit cake this holiday season. You'll be making a little bit of history!

Boat Detailing - Diagnosing Gel Coat Surfaces

Determining Oxidation Levels on Your Yacht and how to deal with them:

Gel coat is an extremely tough porous surface applied to boats. It is best to preserve the original surface as much as possible just like cars, trucks, etc. You will come across boats that have been improperly sanded, washed, buffed, boats that have been neglected for years, and boats that will require intensive reconditioning because of these flaws. Without question for most boats to look good requires the touch of a professional. To make them look great it is definitely required. First, you must diagnose the level of, if any, oxidation. Do not be intimidated if there is absolutely no gloss, and a chalky stayue appears on your hand if you touch the surface. Even this can be redone. Gel coat is tougher than automotive paint and 15 to 20 times thicker. More often than not, you will be able to machine buff out most oxidation and other blemishes. These cloudy surfaces can be remedied and repaired.

Levels of Oxidation

Level 1 or light oxidation: You will see patchy cloudiness in the finish. Remainder is good to very good. You can use a new special product called; Aussie Gold DuraGleem to remove the oxidation and any swirl marks without abrasive action. Or you can do it the hard way, the old fashioned way. In this case you will need to use Meguiar's # 44, Production's Bristol # 9, Monster Aqua Blue or an appropriate light compound. Machine buff with a non-abrasive wool or foam pad and apply the sealant by hand or orbital polisher. A wool pad may be easier than a foam pad to use to keep from sticking or bouncing, especially as the friction heats up the surface. Usually a. High grade Carnauba will suffice. Starbrite has a liquid wax which is very easy to use as well. Most automotive detailing products will suffice at level one oxidation.

Level 2 oxidation or medium oxidation: The surface will have obvious degradation on the deck and the hull. The best product we have found is Aussie Gold's DuraGleem Extra Cut. It is a little tougher than Aussie Gold DuraGleem Original, but with level 2 oxidation you are going to need it. This may not work on all level two oxidation, but it better to try the easy way first. If this does not work, then you will need to proceed with the Meguiar's product # 49, you'll need to follow with # 45 polish and their # 55 sealant. Monster Aqua Blue also has a similar product. Many Marine Industry Detailers prefer Starbrite Products up to level two oxidation. Polish with a polishing pad, orbital buffer or by hand.

Level 3 would result in severe oxidation: You'll see no reflectivity. The surface is chalky to the touch and to sight. We do not always recommend a foam pad on severe oxidation gel-coat surfaces because it heats up and may slip. Gel coat conditions such as these will usually require a very thorough washing, uni-grit sanding of a minimum of 1500 sandpaper grit, machine buffing with Meguiar's # 49, polishing with Meguiar's # 45 and a finishing with Meguiar's # 55 sealant. If this does not work to your complete statisfaction, you should probably paint the vessel. If you are still intent on saving it then this will require many, many hours of labor and due to environmental concerns, may usually only be performed on land in a controlled setting. If you use Monster Agua-Blue 100, it contains no petroleum products or silicone and is 100% water based and water soluble. This may avoid the hassle of wet sanding.

First try using Monster Agua-Blue 100 and 200 buffing compounds with a wool pad. They are like wet sanding with 1000 grit and 2000 grit sand paper. Then follow with Blue Magnum 80% Carnauba wax or sealant to prolong the finish. There will be pricing guidelines in the manual or you may e-mail the home office for bid price assistance as each project can vary. Here is where we get the stuff.

SwirlMasters

[http://www.swirlmasters.com/products.htm]

Meguiar's Unigrit

http://www.meguiars.com

(for safest results)

3M Products

http://www.3m.com

If you can not find a competent marine canvas person in your area we suggest this phone number to owners who realize that it is far too late for cleaning after holes have occurred. If it is time for a new cover call 1-800-362-9154 Walk-Winn Covers.

Image Marketing is a Waste of Money - Market to Prospects, Learn How an Annuity Pro Does It

Many insurance agents think that image marketing will help build prospects and clients. Nothing could be further from the truth, image marketing does not work unless you have an unlimited budget and even then it is questionable.

Image marketing is a major mistake because they provide no call to action, no reason to respond and no offer of benefits. Marketing must be specific and contain a hook. A hook is a reason to respond and a reason to take action. An example could be, the first 10 people who buy a case of Pepsi get a free T-shirt. A reason to respond would be the gift, a result of a call to action.

Image marketing rarely requests prospects to take "action." The result is a wasted marketing budget and wasted marketing efforts. Large corporations such as Pepsi are motivated by name recognition and a directly specified 'image for their brand. The insurance agent who focuses on Image building will fail from the simple concept that their brand does not represent and specific product. No direct sale will be realized from image marketing.

While image and your good name is important, marketing to it as an image will not result in increased sales and in attracting new prospects and clients. Your image will keep your prospects with you once they understand your abilities and your available services.

Marketing plans should ask for a specific action, such as a reply card for information etc. Image building is important but for the annuity salesperson, it is done with relationship building at the prospect and client level. The image built will be rewarded with loyalty and referrals.

Car Cleaning - How Often You Should Wash Your Car and Why

Washing your automobile is a very important task to do if you want to keep up with your automobile the correct way. Washing your car regularly will help keep the paint and clear coat on the body in shape. A car that has not been washed or maintained on a weekly basis will start to get a build up of pollen, dirt, or tree sap that has accrued on the paint surface.

In addition to the build up and other substances on the paint on your body, the underside of your car is also at risk. Many people are not aware of how dirty the undercarriage of an automobile can get. It is very cruel that users clean and wash the underside of their car or truck. There are a lot of cars, either new or used that have drainage plugs on the underside of their car that needs clearing regularly. If a car or truck owner ignores cleaning the undercarriage and chassis, a large amount of rust and other debris can build up, a problem which could cause larger issues in the long run.

It is very important to know that a wash or cleaning is not something that happens every couple months are so, washing your car should be something that should be done on a more frequent basis. Cleaning your car is especially important if you live in an area with a large amount of annual snow fall or live close to the beach and your car is exposed to salt air. When your car has been exposed to either heavy snow or salty conditions, the cleaning process must happen even more often to make sure the vehicle stays in good shape.

At the end of the day, the most important part to keeping your car clean and keeping it in good condition is to keep or hold the car's value. As a car starts to get dirty and be neglected of cleaning the value can start to decrease very quickly. Many car buyers are looking for a well-maintained and overall clean car when they are in the market for a buying a used car. Even if the car is an older model, if the car is taken care of properly then it is worth more. Not only do you want to keep your car or truck in good shape for resale, but driving a clean automobile leads to much satisfaction.

Quality Bakery Equipment - The Difference Maker

Why take chances? Why not rather take advantage of what the market has to offer? The term bakery equipment is vague in itself for a lot of people planning a bakery start up or those who have genuine interest but not a lot of experience with commercial bakery.

What kind of equipments is used?

Here are some 'must haves' in your bakery:

1. Cookie Machine: A cookie maker comes in handy for making tasty cookies at a commercial level. A premium cookie machine is a great investment for any bakery.

2. Bakery Slicers: Some money should also be spent on quality slicers for that perfectly made bread, for it is not only the taste and ingredients that matter, but the look and presentation of bread and other products as well.

3. Bakery Cake Depositors: These machines help the baker deposit the material (what later becomes cake) into its container. This helps in baking lovely cakes that are flawless and a delight to be relished.

4. Bakery Donut Proofers: Donuts are becoming integral to modern bakeries. These refrigerator looking machines help with donut production and also come handy for other general bakery purposes. They come in various sizes to pick from.

5. Bakery racks and shelving: A bakery can't have racks and shelving like that of any other shop. If one doesn't want to pester himself or herself with frequent renovations and space problems all over again in the future, then the solution is to get some expert shelving done and arrange for some high grade bakery racks once and for all. This will ensure that the space is effectively utilised and makes the bakery warm and inviting as well.

And of course the list does not end here. As the technology advances, the machines and tools have made our lives easy and much sorted. Every inch that needs functioning have an equipment to make the operations quick and less cumbersome.

Short on Cash?

Gone are the days when these will burn a huge hole in the baker's pocket. The solution is to order some second hand-bakery equipment. These are easily available both in shops that specifically deal with such stuff and the internet as well. So it really does not matter if one has been in the business for a while or has just entered or plan to get into it in the near future, these steps shall help with all endeavours. Ensure that before you procure, the equipment is in a working condition and fulfils your requirement. Also see that the second-hand equipment does not require immense amount of maintenance and repair. The cost that you pay for the machine, should not trouble you at least for a longer time.