A Guide to Hiring an SEO Provider

If your business has any online components (such as a website), then SEO is critical to the ongoing success of your business. You may have the most expensive website in your industry, but without web traffic (visitors) to that website, it is essentially useless. It is not just traffic that you need, but targeted traffic. A good quality SEO service can provide relevant, consistent web traffic to your website (s). This guide will allow you, as a non-expert, to distinguish between good and bad SEO providers. There are many of both kinds, this guide should help you to find the good ones.

SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing that all important meaningful presence on the World Wide Web.

Quality SEO is a critical investment when it comes to developing successful expansion and growth strategies.

Ineffective SEO implementation, renders your SEO efforts wholly ineffective and a waste of your money.

6 things you need to know and understand before hiring an SEO provider:

1) Hiring an SEO provider should be seen as an investment in your business. You should not view it as a business expense, but rather a business strategy and an effective way of enhancing your business presence within your business sector. Try not to begin your search with the intent of "buying some SEO". Hiring an SEO provider should have viewed rather as hiring an employee that understands and cares about your business and its online objectives.

2) The first page of Google (or any search engine) is everything. Few people ever go to the second page of the search results anymore. Google is so good at being a search engine that people blindly trust Google's ability to deliver the most relevant results on the first page. Think about how often you click through to the second page. This means that if your business is not on the first page, it's almost as good as now. The top positions on page one get the most clicks, which decrease as you progress downwards on the page.

3) The 'big' keywords are not everything. It is better to be on the first page for a fewer smaller keywords, than try to rank for larger keywords and not be on the first page at all. For example, an accountancy business in Preston may not rank for the highly competitive keyword 'accountant' (unless they have a lot of SEO budget and time to wait for rankings); but the same business could conceivably rank highly for the keyword 'chartered accountant Preston'. A good SEO provider should research the keywords that your business could literally rank on page one for and also keywords that have enough search volume to be worthwhile for your business to try ranking for.

4) SEO is all about beating your competition. There is no guarantee from the search engines to say you will be on the first page of Google if you do certain things. Put simply, SEO works like this:

The search engines have their conventions; websites that conform by giving the search engines what they want, will find them making achieving search engine rankings. The only thing standing between you and the top spots in the search rankings is your competition. Not your actual business competitors, but your online competitors. The websites that currently have the top spots in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords will be easy to rank for, others will be more difficult. It is only your online competition that dictates which will be the case for each individual keyword. A good SEO provider will research the competition for each of your keywords. Then, after the most effective keywords for your business sector have been identified that they should be implemented in accordance with point number three above.

5) On-page and Off-page SEO.

Search engine optimization is a complex and ever-evolving science, but in order to intelligently interview a prospective SEO provider you need to understand that there are two main types of SEO.

On-page SEO relates to the factors on your website that affect your SEO (keywords, usability, page headings, outbound links, internal links, etc.).

Off-page SEO are the factors that relate directly to matters outside of your website that affect the SEO of the website, such as back links, citations, social sharing, etc.

SEO providers can work on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, according to their recommendations, you can not blame them for lack of results. A good SEO provider will review your website and report back about your on-page SEO, and how it can be improved. You should have your web designer make the adjustments. (Remember he is the expert in this field)

6) An increase in search engine ranking is not necessarily an increase in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further up the search engine results. They can not guarantee an increase in sales or leads, because that factor is determined by your own sales funnel. It is not the SEO provider's job to make sure that the extra web traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with good marketing, which is an issue for your marketing consultant to deal with.

The key differences between 'good' and 'bad' SEO providers:

Good SEO Providers
Good SEO providers know and understand the points mentioned above. You can judge this by their answers to the questions provided later in my next article.
Good SEO providers want to build a solid foundation and a proper SEO plan for your business, with an extensive initial keyword and market (competitor) research. They will often insist upon it, even if the prospect client does not see the need. Sometimes a good SEO provider will refuse to work with a client that does not want the important groundwork to be done, because they know that without it they will not be likely to provide the client with the results that they want. A good SEO provider will want to provide their client with results as their first priority. Often a client will say "but I've already done the keyword research myself". Many potential clients sit down for 5 or 10 minutes to write out all the keywords that they think are relevant to their business, and then think that they have now done all the keyword research that is needed. Real keyword research is a lengthy, investigative process.

Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, securing quality back links, improving citations, helping social sharing, including a good user experience, etc.

Bad SEO Providers
Bad SEO providers will want to take their clients' money as their first priority. They will not conduct proper keyword and market research, but will say, for example, "what are your three keywords and your URL that you want to rank for". If this happens (as it often does) you can be sure they are simply plugging your website into software to get irrelevant back links all over the internet, using spam blog comments, link farms and other means. In many cases this approach is ineffective because the URL, or domain, may not match the client's desired keywords. This can also damage the reputation and, ironically, the long-term SEO and credibility of the website.
Bad SEO providers use bad quality SEO methods (Sometimes referred to as Black-hat methods), Utilizing these methods can have an extremely detrimental effect on how your website is perceived by search engines. This in turn may result in your website being (Sand boxed). Needless to say this is extremely undesirable, as damage such as this is extremely difficult to reverse.

Ensure you get the specialist SEO who knows how to highlight the attributes of your company and can draw attention to your products and your services in a way that really makes your business stand-out on the worldwide web.

How to Make Money Using Your Passions

The Empire Formula Stage! Start With Nothing ... Follow the Formula ... Hit the $ 300,000 sweet spot. Do you have a passion for a particular product and want to use that passion to make money online?

Using these 4 simple steps. Nothing held back! You can start your own online empire formula.

Step 1

If so, you have the first principle beat for making money online. The best way to start marketing online is to use that strong emotion for a particular product and / or service to your advantage! Your enthusiasm for your product gives you the drive you need to learn more and share how great that product is with the world! This is Called the market formula Passion + Interest + Big Competitive Market x Data from Research Tools = Your Niche Market

Passion makes it easier and more interesting for you to do the investigation for the facts that you need to learn to be successful.

It is true that many online entrepreneurs are so good at what they do (market products for profit) that they ignore passion because they have learned how to sell anything. Before you get to that stage you have to pay your dues!

Step 2

Too many people jump in the online marketing game before they are ready to get started. Please do your homework. As with any profession one must learn, study and understand what they are doing before they can be successful. You do not go into a profession you know you will not enjoy. If you hate water you are not going to be a fisherman! As with any business venture there has to be something in it for you! This is called the Product formula Competitor Research + Type of Product x Automated Development (Outsource) = Empire Product # 1

Along with your passion of a particular product you also need to have some eagerness and devotion for learning how to market online. It does not happen overnight. You do need to put a lot of energy and thought into this business.

If you have that burning desire to work from the comfort of your own home, the research skills and discipline to learn and grow this business you will not have to punch a time clock and you have a tremendous opportunity to make a TON of money.

Step 3

To be successful you must also have a good website, good marketing, widespread advertising, effective keywords, etc. This is called the Marketing & Traffic Formula Free Traffic + Paid Traffic x Sales Funnel = Empire Building Sales.

Step 4

This all Results in the list empire Formula which is Leads List + Customer List x Strategic Promotions = Diversify & Explode Empire Revenue. Internet search engines are a great resource to learn about the Internet Marketing industry for business opportunities, USE IT! Find a product or service you are excited about and use that excuse to give you the energy to promote that product online. Start moving forward with your online marketing business today!

Major Differences Between Chinese and Japanese Cloisonne

Cloisonné are metallic objects made with intricate designs and artwork which have been a unique piece of art and creativity since ancient times. It is a unique way of designing metal objects with gemstones, glass materials, enamel paints and other decorative objects which make this art an edge over other handicraft materials. The decoration on the metal objects by initially adding comparisons to the metal objects with gold and silver wires. Once the soldering is done, they are finalized with enamel paints and then they are fired in a kiln. This piece of art has its existence since ancient times and has been as old as since 13 century BCE.

The existence of this piece of art has been majorly in Europe, Asia and North America. However this delicate piece of artwork has its existence majorly in china and Japan. Although Chinese and Japanese cloisonné are almost similar, yet there are some difference that will help you to buy the right piece of artwork.

In this article I will provide you with the common difference between Chinese and Japanese cloisonné.

Read on!

1. The simplest and the easiest way to differentiate between in the Chinese and Japanese cloisonné is to look at the border and rim of the two metal objects. Chinese cloisonné are finished products of smooth and bright turquoise interior. On the contradiction, Japanese cloisonné have an orange peel texture on the enamel. Chinese pieces have their borders decorated with Ruyi. Ruyi are colored decorative items which are 1 inch in width. They look like an upside down cloverleaf with a dot in the center of each clover. However, Japanese cloisonné do not have any such wide borders on their metal pieces. Instead they use thin decorations at the rim which are mostly of reddish brown, blue or green in color. These thin decorations are dots which are decorated at the edges of the metal piece.

2. There is a strike difference in the birth of the cloisonné objects in china and Japan. Chinese cloisonné were well developed and were open to trade before Japan. In contrast, Japan has always kept itself secured and protected from the entire world and since they developed this art and started to trade few centuries later. Chinese cloisonné began developing this artwork as early as 1300s and gradually it was adapted by other artists. Japan too initially adopted Chinese method of decorating metal vases and bowls in 1830s and laTely in 1870s that they developed their own unique style of creating and finalizing the artwork. So in other words, we can say that the roots of the cloisonné lies in china and later on in other countries. However, Japanese have provided them an ance in cloisonné objects.

3. Although Japanese cloisonné came late into existence, however, they have excelled past china. And henceforth, Japanese cloisonné have a greater variety of cloisonné in comparison to chinese cloisonné. Most famous kinds of Japanese cloisonné is Ginbari, Akasuke and Totai. The different in the three styles lie in their finishing. Totai was coated with a brown tree bark texture, Ginbari with bright, translucent enamels and Akasuke with a clear red enamel.

4. Difference also lies on the marks or the seals of the cloisonné from two countries. Chinese cloisonné were often sealed or marked in bright enamel. The sealed was impressed between 1897 and 1921 for export trade and often encrypted with "made in china" after 1921 and only "china" from 1897 to 1912. On the contrary, Japanese cloisonné were not marked or sealed. This was mainly due to the reason that Japanese cloisonné were exported from local clients which did not require any exportation marks.

5. There is a slight difference in the enamel coating of the cloisonné of the two countries. The bottom of the Chinese cloisonné is covered with enamel in order to strengthen it for high heat of kiln. Enamel coating was done to protect the base to crack or wrap from excessive heating. Japanese cloisonné did not have any such enamel coating and instead they were decorated with cloisonné wires with orange peel texture coating.

6. The designs of the two art pieces were also different. Chinese cloisonné were mostly designed and decorated with symmetrical designs symbolizing nature like seasonal flowers or Buddhist lotus pattern or mythical animals such as kara-shishi, winged horse or phoenix. Japanese cloisonné used symbols such as the Japan's empress or emperor symbol. They use mostly asymmetrical designs with more crowded appearance than Chinese cloisonné. A common design which was used by the two countries was a dragon motif. The only difference in the dragon motif lies in the number of toes depicted. A Japanese cloisonné had three toes depicted whereas Chinese cloisonné had four or five toes depicted.

7. In terms of the gilding and finish of the two cloisonné; Chinese cloisonné use gilding with gold in order to protect them from heat. Often the surfaces of Chinese cloisonné are glassy and are bright in color. In case of Japanese cloisonné, all the metal objects are not gilded instead had a combination of copper, silver and brass wires.

8. Most of the Japanese cloisonné were of unusual shapes and sizes in contrast to the Chinese cloisonné's which had a symmetrical shapes consisting of incense burner, a vase and two candle sticks.

9. The bodies of Japanese cloisonné were mostly made up of copper or bronze and Chinese cloisonné had bronze bodies. However, sheet- copper bodies in Chinese cloisonné were introduced in the early sixteenth century.

10. In comparison to Chinese cloisonné, Japanese cloisonné are more polished and reflect light.

I believe, that more we come to know the difference between the Chinese and Japanese cloisonné's, the better we can differentiate between the two and can gather more knowledge while purchasing them. Although there is a difference between the two countries, yet you will find a wide variety of antique designs and creativity in both of these metal pieces.

How to Pay Off Your Home Loan Sooner

Are you looking for ways to save on your home loan? Following these simple tips will put you on the path to paying off your loan sooner or if your goal is to purchase an investment property, creating equity from which you can draw on.

Increase your repayments amounts
The simplest way to pay off your home loan sooner is to increase the amount you repay. By repaying more than the minimum you can cut the overall term of the loan and save thousands of dollars in interest. The more you pay off earlier on in your mortgage, the more you'll save over time. Some products may charge you an early payment fee for paying your loan in advance. These costs can be large, so it's best to always check beforehand.

Consider how mortgage features can help
Think about how using an offset account or a credit card linked to your home loan might help you keep your loan balance low. If you're looking for ways to keep your interest down, it's worth investigating what other features your mortgage comes with.

Take advantage if there are variable rate cuts
A lower interest rate will reduce your repayments, but if your lender reduces the interest rate, consider repaying more than the minimum loan repayment amount. This can help you save on future interest payments. Do not pay the interest-only An interest-only loan may mean you're able to make lower repayments for the first few years, but this means your repayments will be larger when it comes time to pay off the principal.

Consider re-financing
If you've had your mortgage for 12 months or more, re-financing might be able to get you a better deal on your home loan. There may be costs associated with re-financing and it's important to take this into account.

Consider a split home loan
A split loan allows borrowers to divide their mortgage into both variable and fixed components. You can lock in a low fixed rate on part of your loan, if you only want to limit exposure to the variable rate.

Explore your options
Before you sign on the dotted line, make sure you've explored all of your options. It's worth looking into whether you can get a discounted loan rate with a financial package that includes special rates on other products and services. With just a few easy steps, borrowers can significantly reduce the length of their loan and save thousands of dollars in the process.

If you're interested in paying off your home loan sooner, contact your mortgage broker .

How Car Mechanics Use Technology

Do you know why it's important to find a good mechanic or a good repair shop to repair your car? The reason: it could save you hundreds of dollars in parts and labor! When we say a "good mechanic" or a "good repair shop", we're referring to mechanics who are equipped with the latest technology. You do not want to entrust your car to a shop with outdated machinery and equipment because it will take longer to arrive at a diagnosis. And the longer a mechanic takes to make a diagnosis, the larger your bill for labor!

Remember that car mechanics charge by the hour.

Car repairs can cover any one or a combination of the following (note that this is not a complete repair list).

• Air conditioning checks
• Air bag checks
• Electrical wiring
• Cables
• Clutch service and repair
• Transmission repair
• Wheel Alignment
• Suspension
• Brakes
• Heating system
• Oil and lubrication
• Battery
• Power windows

Much of the troubleshooting that mechanics use to diagnose a problem is facilitated by car repair technology.

Ever noticed how some lights on your panel come on when something's wrong? In most cases, an experienced mechanic will know immediately what the problem is, but there are instances where it will take sophisticated technology to lead to an accurate diagnosis.

Sophisticated technology comes in many forms and one popular one is troubleshooting software. Companies like Auto Tech have a software program that car owners can use to find out what is ailing their vehicle.

Most car owners who were cynical about software programs before should seriously consider purchasing a reliable car troubleshooting software program. For instance, some programs start out by asking you to input your car make and model number, the year of the car and what kinds of equipment it has. The software features a large database of information about all cars in the market and a car owner simply follows the steps when prompted. It employs what the industry calls a "tree diagnosis" where logical steps take you through the entire diagnosis process.

After you've keyed in your car's profile, you use the drop down menu to choose the symptoms that your car is exhibiting. For instance, if you choose "squealing brakes", the program mimics the squealing of brakes and if that's the sound you hear, you confirm it and the program recommends a series of steps.

You may not really want to use a troubleshooting software, but imagine how much time and money you could save if you spoke to the mechanic intelligently, letting him know that you're in the know.

Students who are studying towards certification buy certain tools of the trade. A couple of examples are Snap On and Mac Tools. These two are the most popular in the United States and Canada.

Mechanics now have a wide range of technology tools to help them understand car problems better: digital multimeters (electronic measuring), boroscopes (testing heat exchangers), fuel diagnostic testers (testing and balancing fuel injectors) and other such new technologies.

New car mechanic technologies help shorten the learning curve and speed up diagnosis so that the car owner is not saddled with too many labor hours.

Ways to Make Money Online

Many people are interested in making money online, but they are having second thoughts because of many scammers out there, and the legitimacy of various offers. Also they are concerned about possible amount of money that can be made online, and is it worth of time spent in front of PC. These fears are justified, but also there is a lot of legitimate ways of making money online, and there is a piles of cash waiting you to just pick it up.

One of the easiest and the smartest ways to start your online venture is affiliate marketing, and advertising affiliate products. To achieve success in this, you'll need to make blogs, websites, write newsletters, etc., and use all these mediums to serve ads and advertisements to potential buyers. Yes, it's true that this can be easy, and all you need to do is make some coding on your websites, and join various affiliate programs, and fortune is on it's way to you. But of course, all this will happen if you put a real effort in that, and all the fortune you'll make will be measured by the work you invest. Almost everyone can make a few bucks online, but only those who put enough time and effort will make much more then doing a regular nine to five day job. Many people try this, but they quit before they even by domain name and those basic stuff.

It's the easiest way, but affiliate marketing is not the only way to make money online. Selling various products through online shops can be a very lucrative way of online earnings, and easily can replace your job earnings within weeks. Buy different products on wholesales, and sell them on your website for a regular price, that's the way a lot of work at home mums are making their online income, selling children's products to other mums. Advertising these products just by contributing on mums forums, and just by being their selves. Think about it, and you'll be how easy that can be. So to speak, that's how the eBay got started! You just need to think out of the box, and look around your self, there is a lot of possibilities, and a lot of niches where you can make money online.

So, not to speak to much, conclusion is that there is a lot of money to be made working online, but only if you have enough determination, and willingness to put some effort in it.

The harder you work, the luckier you get.

Air Conditioning Repair - Key Considerations For Choosing the Right Air Conditioning Service

In cold climates, homeowners usually pay a high gas bill and a lower electric bill because they use their gas furnace more than they do their air conditioner. But in hot climates like the American South, the opposite is generally true: homeowners do not use their gas furnaces almost as much as they use their air conditioning systems, which can result in annual electric bills that are significantly above the national average. If you live in Atlanta and are looking for a solution to your high annual electric bills, chances are that the optimal solution will focus primarily on implementing an air conditioning system that does not use as much electricity. But in order to realize the optimal temperature control solution, you can not expect for an air conditioning repair supplier to know the right solution simply because they service homes in the south. Below, we list three things that you should look for in an air conditioning repair company as you search for an energy efficient heating and cooling solution.

Familiarity with Warm-Climate Weatherization Measures

In the 1990's, the US Department of Energy (DOE) discovered that states in warm regions were saving less energy than states in cold regions due to increased air conditioning usage. As a result, in 1994, the DOE issued regulations for increasing cooling efficiencies for homes in warmer climates. These measures include: providing circulating fans that circulate inside air, implementing ventilating fans that draw in cool air at night and addressing duct system inefficiency. A heating and cooling company with knowledge of these measures can work with you to develop a cooling system that depends on more than what kind of air conditioner you use. For example, a company that is familiar with the DOE's regulations will likely perform an analysis of your ductwork instead of immediately advising you to replace your central air conditioning unit.

Energy Efficient Cooling Equipment

Although implementing the DOE's regulations can help reduce your annual electric bill, reducing it as much as possible usually involves replacing old AC systems with energy efficient systems. While energy efficiency technology typically costs more than traditional technology upfront, it can bring long-term savings in the form of reduced utility costs that more than exceeds the price differential between energy efficiency and non-energy efficient technology. The energy efficiency of an air conditioner is based on its numerical SEER rating, with the higher numbers indicating higher energy efficiency. Implementing an energy efficient central air conditioner can require a significant investment, but the return on that investment is always worth it.

A Consummate Inspection of Your Home's Cooling Profile

In order to arrive at a solution that makes the most financial sense, a heating and cooling company must perform a comprehensive analysis of your home's cooling needs. In addition to determining the size of air conditioner that you need based on your home's square foot, a responsible heating and cooling company will also analyze your cooling needs in relation to the following aspects of your dwelling: the presence of direct shade, window placement, energy efficiency rating of doors and windows and building envelope or lack thereof. Only with these factors in mind can a heating and cooling professional make sensible recommendations for cooling your home in a more energy efficient manner.